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WorldCarFans: BMW cribs from the Apple playbook, launches Genius program in the UK

Romulus

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Romulus

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http://content.worldcarfans.co/2013/5/13/thumbnails/18057340223308.tn.jpg Apple is one of the most prized brands in the world and countless companies have been watching the brand to gain insight into everything from design to consumer relations. As a result, BMW has decided to institute their own Geniuses at U.K. dealerships.

 

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