ENG: BMW 5 and 7 Series take highest honors

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BMW 5 AND 7 SERIES TAKE HIGHEST HONORS IN J.D. POWER AND ASSOCIATES 2004 APEAL STUDY

10/15/2004

 

High marks for both the Z4 Roadster and X5 SAV lead to BMW?s strong showing overall

October 15, 2004 - Woodcliff Lake, NJ... The BMW 7 Series was the "Most Appealing Premium Luxury Car" and the 5 Series the "Most Appealing Mid Luxury Car" in the J.D. Power and Associates 2004 Automotive Performance, Execution and Layout (APEAL) study SM. The Z4 Roadster and X5 Sports Activity Vehicle posted top-three finishes in the Premium Sports Car and Entry Luxury SUV segments respectively. These strong individual performances helped propel the BMW brand to a strong overall showing.

 

"These results offer a strong endorsement of BMW's newest models by the constituency that matters most - our owners," noted Tom Purves, chairman and CEO of BMW of North America. "BMW owners are amongst the most passionate and critical in the industry. That the Z4 performed so well - placing higher among Premium Sports Cars than cars from any other full-line manufacturer - demonstrates the strength of BMW brand values."

 

BMW ranked fourth among brands. Enhancements throughout the line for the 2005 model year will ensure BMW's strong position in the marketplace.

 

The 2004 APEAL Study is based on responses from 102,951 new-vehicle owners who were surveyed during the first 90 days of ownership. The study, now in its ninth year, is based on eight categories of vehicle performance and design: engine/transmission; ride, handling and braking; comfort/convenience; seats; cockpit/instrument panel; heating, ventilation and cooling; sound system; and styling/exterior.

 

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 76 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is

 

 

located in Woodcliff Lake, New Jersey.

 

Information about BMW Group products is available to consumers via the Internet at:

 

www.bmwusa.com

www.bmwmotorradusa.com

www.miniusa.com

www.rolls-roycemotorcars.com